IDM INSTRUMENTS

End to end integrated e-commerce and CRM functions.

www.idminstruments.com.au

Built on Acora CMS, the IDMI website is professional and reliable to appeal to their ever-growing global supply chain network with customers and suppliers in more than 36 countries across the globe.

 

About IDM Instruments

IDM Instruments is an award-winning manufacturer and supplier of quality certified testing and measuring instrument & services to major global companies, universities, research organizations, and government bodies.

Acora facilitates secure hosting of their website and continued business operations 24/7 for a seamless communication with their global suppliers.

The Challenge

IDM Instruments has spent nearly five decades honing their reputation as an industry leader. What they needed was a website that was as professional and reliable as their brand.

Their previous website builder built the website on WordPress. It sure looked pretty and had some high-quality images. But, to improve functionality, they kept adding more third party plugins. That lead to:

  • A page speed of 14/100
  • Inconsistent website design
  • High bounce rate
  • Poor user experience
  • The website couldn't be managed by the IDM staff

To alleviate these issues, the website was rebuilt on the enterprise grade CMS Acora. 

Plugin Free

Acora is a powerful CMS integrated with high-level functionality.

With every feature already built in the CMS, you don't need any third party plugins which always keeps your data safe and website speed fast.

IDMI's website is now completely plugin free, which drastically improved their site score. Additionally, their site speed has increased to 94/100, with zero down time.

A Professional and
Responsive Design

Websites built on Acora have a modern, professional, and responsive design.

You don't need to know how to do any type of custom coding or HTML in order to take advantage of all of the capabilities Acora has to offer. The interface makes it simple to add branded text, widgets, media and effects to your web pages. It can be customised in every way from your dashboard.

IDMI has a clean, modern website which is easily managed by their staff. Moreover, the responsive design allowes website users to always have an exceptional experience, whether they are browsing the site on their desktops, phones, or tablets. 

The built in customised themes automatically update the mobile site when you update your site for desktop, so you don’t have to worry about designing two looks for your site.

Quote Cart Function

Acora has the advanced capability of creating e-commerce websites with customised functions.

The Quote Cart functionality allows the website visitors to add multiple products to the cart eliminating the need to re-fill enquiry forms. Acora can be seamlessly integrated with many It products. For IDMI, the quote function is integrated with the Suite CRM to auto-create quotes with the selected products ensuring efficient sales automation. 

Product Category Filters

Acora's robust functionality allows efficient management of products to ensure the optimisation of search and navigation for customers.
IDMI website lists a variety of products that belong to large number of categories. With the help of Acora, the product management is hassle-free. Editing or adding new product categories can be easily done with a few clicks.

Search Engine Friendly

The Website templates available on Acora are Search Engine Optimised to give your website a head start in search rankings.
Making updates to webpage content, meta descriptions, URL structures is made easy with Acora. 
IDMI's marketing team have consistently updated their website using Acora to improve their search performance. The results are exceptional as they rank no. 1 on google on their target keywords in Australia and many other countries

 

How Can Acora Help You Stay On Top Of Your Digital Game?

A clean and responsive web design is imperative. However, to stay ahead of the competition, you need to not only create a beautiful website, but it should be user friendly with advanced functionality to attract and retain online customers and their loyalty.

Acora comes with your choice of the template included in your package. This template can be updated or changed entirely by request. This will help your brand stay consistent throughout the site. All Acora templates meet WCAG 2.0 AA accessibility guidelines.

To create an unparalleled user experience, you will have out-of-the-box authoring features including branded widgets, fonts, and design elements. Access to the Acora resource library is free as is individual training when you sign on for a 12 month plan.

If you want a special, customised and bespoke website design for your site or you would like at AAA WCAG compliant design you can contact our development partner DDSN Interactive.

See what Acora can do and book a free demo:

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