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Integrated Marketing Communication (IMC)

Tuesday 12 October 2021
by Lachlan Scouler
Integrated Marketing Communication (IMC) is an essential strategy in marketing your business, brand or service. The focus of an IMC strategy is to be able to acquire customers and consistently engage stakeholders.

What is a Digital Experience Platform (DXP)?

Thursday 23 September 2021
by Lachlan Scouler
DXPs are platforms that can support customised and context specific digital and online experiences. Think about the Content Management System (CMS) that runs your website, but smarter, and more personalised to your customers' needs.

How to Buy a Content Management System

Buying a CMS is not like buying other kinds of software, even if you think your requirements are fairly simple. Here are some of our suggestions for how to develop a purchasing strategy.

Enabling information trade with a content management system

"Enabling information trade with a content management system" is a presentation given by Rob Wells as the headline speaker at December's Australian e-Commerce Network seminar.

Key Benefits of Content Management

Are you in the early stages of considering a CMS deployment and wondering how you'll see a return on investment? We break the key benefits down into organisational, technical, and cost categories.

What is a content management system?

This article discusses the defining characteristics of a content management system (CMS) and how they relate to document management, knowledge management, configuration management, application development, and so on.