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It’s important for these businesses to understand the value of publishing content with a purpose.

Enter content marketing…

The definition of content marketing, as outlined by the Content Marketing Institute, is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”

With the decline of traditional marketing regimes, as influenced by the introduction of social media, it is more important than ever for businesses to adapt to a new, online environment. While this means that some businesses falter - it allows others to flourish.

The difference between businesses that fall victim to this new environment and those that don’t is their ability to capitalise on it. This does not just mean posting on social media, or scheduling news articles and newsletters – but investing in what your audience is actually interested in.

There are 3 important benefits of content marketing

• Increase in sales
• Cost savings
• Brand loyalty

A perfect example of this is found through one of our clients: Hammond Care.

Through investigating relevant search terms, they were able to write something that appealed to their target demographic, and ultimately increased traffic to their website.

Why use an enterprise level CMS (Content Management System) for your business?

CMS’s have become increasingly relevant throughout the past few years. Namely, as digitisation becomes the new normal, it has become more difficult to manage businesses in a complex online environment.

An enterprise level system means that there is even more of an opportunity to facilitate content management, all necessary modules are integrated into the platform in order for industry professionals to have a smoother and safer experience when creating digital content.

An enterprise level CMS provides a platform in which all content can be created and disseminated in a more simplistic manner.